An Alternative Industrial Extension Model: the Experience of the Food Manufacturing Industry
"The ability to reach small manufacturers with productivity enhancing technology requires implementation of alternative industrial extension strategies. We describe one such strategy being pursued in the food manufacturing industry. Given the large numbers of small manufacturers and of potential technology suppliers, the challenge is to create an effective approach that takes advantage of the market aggregation capacity of food industry trade associations. Through a food manufacturing coalition, this extension effort will identify common industry needs for technology; assess and adapt existing technology;stimulate vendors to capitalize on the technology; and rely upon market forces to encourage innovative problem solving.
